In 2020, Dr. Baumgartner published an article in Comedy Studies titled “Is It Funny if No One is Watching? Public Response to Late-Night Political Satire.” In it, he basically foreshadowed (though did not specifically predict) the cancellation of Stephen Colbert’s “Late Show.”
ABSTRACT: The past decade has seen a dramatic shift in substance and tone in the political humor found on late-night television talk shows in the U.S. Relatively light-hearted political comedy has in many cases been replaced by more politically oriented political satire. … I present evidence that suggests that public reception to late-night political satire is mixed. Using Google Trends, Nielson ratings and public opinion data, I show that the viewing public seems to be ambivalent about tuning into meaningful political satire as opposed to light-hearted political comedy.








