“The empirical effects of viewing right-leaning political humour: a modest first step”
Abstract: This study examines how young adults perceive humorous video clips from the Babylon Bee and how those clips affect their political views. As expected, results show that politically conservative and self-identified Republicans were more likely to express appreciation for the right-leaning humour of The Babylon Bee. It was also hypothesised, consistent with research that shows left-leaning political humour has a message consistent effect on attitudes, that viewing these videos would move political opinion in a rightward direction. This was not the case. With its focus on right-leaning political humour, the study begins to fill a gap in humour effects literature that has resulted from the changing landscape of political humour.




