Based on an article published by the BBC, PepsiCo has hinted at launching a new line of chips that would be more suitable for women to snack on. These chips would be able to “fit in a handbag” and reduce “how loudly the crisps crunch when eaten.” Later in the article, the company has stated “‘don’t lick their fingers’ and ‘don’t like to pour the little broken pieces and the flavour into their mouth.'”
As a result, many people have taken to Twitter to mock the company for their idea. While certainly laughable, this company’s idea brings up a larger problem. There has been a trend among companies and their advertisements of women that define women and femininity in a way that is extremely patronizing. Women are portrayed as weak based on societal expectations we have been forced to adhere to. What are your thoughts on this?