https://www.youtube.com/watch?feature=player_embedded&v=EGDMXvdwN5c
Dove has a new ad about its experiment on the “beauty patch.” Supposedly they recruited a group of women and told them they were going to wear a patch that would enhance their perceptions of themselves and make them feel more beautiful. At the end of the experiment, the women were told that there was nothing in the patch; the changes they had experienced were all in their minds. You can see a brief synopsis on the video. My question for all of you: is this for real? I can’t imagine people thinking there could be a patch with some kind of drug that would make you see yourself as more beautiful. These women have been all over the interview shows today and I just got a strong feeling this was faked. What do you think? As with the other ad by Dove, it also left me with very mixed feelings. Holly Mathews