#PutTheNailInIt

http://www.adweek.com/news/advertising-branding/why-celebrities-want-you-join-them-painting-one-fingernail-purple-165347

This article is about putting a nail in domestic violence.  A new campaign to help bring recognition to the fight to end domestic violence.  Many celebrities, including the 2015 Miss America are involved.  I like the idea of this campaign because it requires participants to literally put a nail in it by painting their left ring fingernail purple, the color that represents domestic violence.  As the article suggest this is a simple and easy way to get involved with domestic violence while still bringing awareness to the situation.  Participants are asked to post pictures on Twitter of their purple nail with the hashtag #PutTheNailInIt.