The New York Times made headlines so to speak by referring to a transgender individual in one of their stories with the salutation Mx. chosen by this individual. They then wrote this commentary about it:
It reminds me of when they finally started using Ms. in the 1980s; it took them a long time to drop the Mrs. and Miss conventions. I wrote a letter to the editor about it, though the one they published was by a well-known feminist. It seemed they wanted to follow trends, not set them. This seems to be happening again.
Also, the Washington Post announced it would start using “they” for people who do not identify as male or female.
http://www.poynter.org/news/mediawire/387542/the-washington-post-will-allow-singular-they/