Doritos to launch ‘lady-friends’ chips

As I was scrolling through my Facebook timeline this evening I stumbled across the headline “PepsiCo Contradicts CEO’S claim that Doritos may make lady-friendly chips”. When I clicked on the link and watched the video I was thinking “I hope this is a joke”.

Here is an insert from the article

“In the interview, Nooyi told host Stephen Dubner that men “lick their fingers with great glee” after eating Doritos chips, “and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.”

Women “would love to do the same,” the CEO said, but they choose not to because “they don’t like to crunch too loudly in public.”

According to Nooyi, the company is preparing to launch chips for women that will be “low-crunch” with a “full taste profile” that will “not have so much of the flavor stick on the fingers” and can fit in a handbag because “women love to carry a snack in their purse.””

I’m still hoping this is a joke..

I have no shame in crunching my Doritos or pouring the bottom of the bag into my mouth..

This was kind of offensive, what do you ladies think?

-Kristen Flowers