Only 487 Days until Election Day (Nov. 5) 2024!
Month: July 2023
New Book by Dr. Baumgartner: “Political Marketing and the Election of 2020 1st Edition.”
Edited with Bruce Newman. From the dust cover: “The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.”