Dr. Baumgartner recently published “Is It Funny if No One is Watching? Public Response to Late-Night Political Satire.”
Abstract: “The past decade has seen a dramatic shift in substance and tone in the political humor found on late-night television talk shows in the U.S. Relatively light-hearted political comedy has in many cases been replaced by more politically oriented political satire. This change has been welcomed by media elites, and most hosts seems to have embraced the idea that their material should be socially and politically relevant. However, we know less about how the public views this change. I present evidence that suggests that public reception to late-night political satire is mixed. Using Google Trends, Nielson ratings and public opinion data, I show that the viewing public seems to be ambivalent about tuning into meaningful political satire as opposed to light-hearted political comedy.”
