Helping make health care for Californians easy, accessible and reasonably priced
is a great calling. Knowing that your company has channeled over $100 million
back into California communities and will continue to do so is flat out
uplifting. Join the hardest working, not-for-profit health plan in California
and be part of the solution.
Opportunity
The Digital Marketing team focuses on growing Blue Shield of California’s online
user base and building sustainable revenue streams.
We are seeking a Digital Marketing Social Media Intern to join our team. This
graduate-level Intern will have Social Media, Product Management and analytical
experience and thrive at the intersection of business, technology, data, and
marketing. The ideal candidate will be passionate about the online space, highly
analytical, a creative thinker, a fast learner, a clear communicator, and
embrace challenge.
This position will focus on Social Media activities targeting both internal and
external audiences. At the end of this position two deliverables will be
expected:
1) Enterprise Social Network assessment of community manager participation and
adoption strategies
2) Competitive Analysis of the Social Media space, including: SWOT, Strategic
Recommendations, and Competitive Assessment Overview
Duties include:
• Community Manager outreach, for example: nurturing , educating, and fostering
to drive adoption
• Adoption strategy and implementation
• Project analysis of post-pilot to full enterprise roll-out
• Research and documentation
• Cross-functional project team participation
Candidate Profile and Requirements
• Minimum GPA: 3.0
• 1st-year graduate student with prior Business Strategy and Social Media
experience
• Strong product management skills
• Demonstrated organizational and project management abilities including
strategic planning, facilitation, financial management, vendor assessment, and
negotiation skills
• Strong customer orientation
• Excellent quantitative and qualitative analysis skills
• Ability to serve as a change agent and influence behavior across departmental
lines and at multiple levels
• Excellent interpersonal and communication skills, including effective delivery
of executive level reports and in-person presentations.
• Successful partnering and collaboration skills
• Skilled at navigating and working with hierarchical and cross-functional
organizations and or teams
Cultural Fit and Values
The Blue Shield of California brand represents a long tradition of doing the
right thing and taking risks to create positive change. The company promotes
personal, professional, and team fulfillment while maintaining a focus on the
broader community. Innovative thinking and creativity are highly valued. The
successful candidate should be ethical, professional, and compassionate, and
should share this drive to excellence.
Internships last 10-12 weeks. Relocation assistance is not provided, and the
position will be paid through our preferred third party vendor.
Mentor Program
Interns will receive hands-on training from the leader of their team as well as
one-on-one mentoring from a seasoned company executive. Blue Shield mentors
provide a supportive and motivating environment for Interns to explore
professional development, while building on the core skills necessary to achieve
their career aspirations. Internships last 10-12 weeks.