PBS Marketing Intern

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INTERNSHIP OBJECTIVE :

    Social media marketing guru

ESSENTIAL DUTIES :

  • Seeking a bachelor’s or associates degree in business, music, advertising, marketing, graphics, web development, communications, English, IT or related.
  • Is eager to learn and gain valuable real-world experience
  • Excels at research, possesses excellent writing skills and the ability to crank editorial and technical writing output without brooding.
  • Has experience or training in advertising, PR, online marketing or similar field
  • Proficient with Microsoft Office products.
  • Dedicated to blogging and use of Facebook and Twitter
  • Understands the power of feed marketing
  • Demonstrated creativity and documented immersion in social media (really send the links)
  • Experience sourcing and managing content development and publishing
  • Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Discretion to identify threats and opportunities in user generated content
  • Understands social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc…We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels.
  • Knowledge of search engine optimization-think including basic keyword research.
  • Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
  • Is eager to meet and exceed objectives
  • Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
  • Ability to communicate results to management and in a fast paced environment

JOB REQUIREMENTS :

  • Write blog entries, tweets, email newsletters, etc.
  • Interact with our customers to align unselfish service of their needs, with our corporate objectives
  • Be the eyes and ears of our brand as if your own reputation depended on it
  • Build and maintain our content distribution network by way of social media channels
  • Minute by minute participation in conversations that surround our content and brand, answer comments, be a mediator.
  • Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.
  • Create content for feeds and snippets in various social media sites.
  • Conduct keyword research including cataloging and indexing target keyword phrases
  • Optimizing tags, on our feeds, sharing sites like YouTube/Flickr and search engines through copywriting, creative & keyword optimization & buzz pocket mining.
  • Tag and title content, with an understanding of how the word’s chosen impact natural search traffic and rankings via recurrent optimized content
  • Manage and track link building campaigns, coordinated with all facets of our business.
  • Create and update daily, weekly and monthly reports
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns

EDUCATION/MAJOR :

  • Liberal Arts (communication, marketing, education, etc.)

OTHER DESIRED KNOWLEDGE/SKILLS/QUALITIES:

    SKILLS THE INTERN MIGHT GAIN :

      This position will provide fantastic experience for anyone that is interested in learning how social media, email and direct mail interact with a non-profit organization committed to outstanding customer satisfaction and brand recognition. You’ll work in a fun and exciting environment that will provide strong challenges with great experiences