Philadelphia 76ers

SPRING 2012 INTERNSHIPS
Philadelphia 76ers – Philadelphia, PA
See original job posting at NBA »
Thank you for your interest in the Comcast-Spectacor Internship Program. If your ultimate ambition is a career in the sports and entertainment industry, this program is an excellent first step.
OUR MISSION:
To recruit and develop the finest individuals in the sports and entertainment industry. We recognize the importance of each individual and will promote his/her active role in the ultimate success of Comcast-Spectacor. We intend to achieve first-class status as an internship program through steadfast, professional commitment to integrity, character, and service. We will exemplify the principles and discipline of a first-class sports organization in approach, in product, and in the results attained.
WHY DO YOUR INTERNSHIP WITH COMCAST-SPECTACOR:
We believe that the internship is the cornerstone of a student’s professional preparation. It allows a student to apply classroom theories, concepts and prior experience in a practical, professional setting. We’ve structured our program accordingly.
DID YOU KNOW:

  • Our internship program is our primary source of candidates for full-time, entry-level positions
  • Nearly 20% of our interns have been selected for full-time employment, and many continue their professional growth & development within the company
  • Comcast-Spectacor continues to be nominated and recognized by the Philadelphia Business Journal as one of the Best Places to Work in Philadelphia

QUALIFICATIONS:

  • Open to COLLEGE STUDENTS ONLY; Juniors, Seniors, and Graduate Students
  • Must be seeking an internship for class credit as a prescribed part of curriculum (students will be required to submit documentation from their school)
  • Some game nights and/or weekends may be required depending on the position; flexibility to participate a plus
  • Must demonstrate professionalism, a customer-first attitude, enthusiasm, and strong verbal and written communication skills, in addition to the requirements for the “Open Internships”
  • No financial compensation is available, and housing and transportation are the responsibility of the student

OPEN INTERNSHIPS…..
COMMUNITY RELATIONS

  • Learn to handle and assist with donation inquiries, with appropriate supervision.
  • Assist with maintaining CR donation database.
  • Participate and assist with various community outreach programs and special events.
  • Assist with updating and maintaining inventory, including autograph merchandise, promotional items, and supplies.
  • Search press clips and nominations for Hometown Hero candidates.
  • Research current trends and new ideas for community programs, fundraisers, etc.
  • Participate during game-nights at the Sixers Charities table. (Fall/Spring)
  • Assist with the planning and execution of the 76ers Summer Hoops Tour. (Summer)
  • Assist with the planning and execution of the 76ers Beach Bash charity event.
  • (Summer)

LIVE EVENTS

  • Learn and assist in writing the scripts for each home game
  • Learn to plan and prepare the game-night activities for Philadelphia 76ers home games
  • Under the supervision of the game day crew, assist and carry out promotions during the games
  • Update/create spreadsheets for Live Events activities and operations
  • Brainstorm with other members of the Live Events department and 3601 Creative Group
  • Help create new in-game contests, videos and other additions to enhance game presentation
  • Participate in other events as appropriate during the internship term
  • Perform objectives and projects as assigned

MARKETING

  • Learn fulfillment process of customer service phone inquiries
  • Assist with coordination of collateral material such as promotional material such as promotional pieces, schedules, calendars, etc.
  • Lead grassroots initiatives under the presence and supervision of a regular Marketing staff member
  • Assist with Read to Achieve, Summer-Hoops Tour and other 76ers community oriented programs
  • Assist with maintenance of contact lists / databases
  • Assist with marketing staff on 76ers radio, print, new media and television promotions
  • Assist with marketing staff various projects involving research and design
  • Assist with interaction and coordination of In-game marketing tabling and events
  • Participate in brainstorming sessions with Marketing staff
  • Assist with creating presentations, charts and graphs.
  • Perform other objectives and projects as assigned

NEW MEDIA

  • Assists with coordinating New Media marketing efforts for the Philadelphia 76ers with a heavy emphasis and focus on Sixers.com as it pertains to overall brand, look, feel, graphics, content, etc.
  • Assists with updating Sixers.com to ensure that content is fresh and web-appropriate; proofreads content for accuracy and ensures that all links function properly
  • Participates in the creation, design, editing and posting of texts and video content on sixers.com on a regular basis and helps ensure that the presentation is in line with corporate branding efforts, is user friendly and is appealing to users
  • Assist New Media Staff with the production of e-mails for marketing and sales campaigns that will maximize revenue and maintain relationships with e-mail subscribers and customers
  • Learn to build and request content, obtain proper authorization/ sign-off and implement HTML, image and content edit from various individuals/ departments
  • Assists in the implementation of social media strategies & solutions such as, but not limited to, Facebook, Twitter, YouTube, etc.
  • Assists in the implementation of New Media initiatives that not only grow the current email database, but also focuses on retention
  • Assists in the implementation of the aforementioned New Media initiatives and metrics established by corporate, in-house New Media department
  • Assists in the research, monitoring and reporting on competitor websites and new/developing technology platforms regularly
  • Participate in New Media brainstorming sessions
  • Other objectives and projects assigned by New Media Manager and Director of New Media

PUBLIC RELATIONS

  • Assist with drafting press releases and media advisories for use in promoting various events
  • Assist with providing statistical information, credentials, etc., for visiting teams’ public relations staff
  • Assembling media kits and copy points for radio and television promotion of events, including opportunities to distribute those media kits with supervisor
  • Brainstorming publicity opportunities with the PR team
  • Learn to track media coverage on a daily and game-by-game basis
  • Participate in the creation of game-day and seasonal publications
  • Learn how an NBA PR staff functions during home games
  • Performing all other objectives and projects as assigned

STATISTICS

  • Learn to record, decipher, and log the box score of Philadelphia 76ers games and other games throughout the NBA
  • Learn to record, update individual/team statistics for both the Philadelphia 76ers and the NBA
  • Learn to record and update a complete team play-by-play of every game in the NBA
  • Learn to record and update a complete individual play-by-play for players in the NBA
  • Assist the Director of Statistical Information with projects involving research and design
  • Perform all other objectives and projects as assigned

TICKET SALES

  • Learn and assist with lead prospecting through internet research and metrics to create one-sheets for sales opportunities.
  • Assist Group Event Specialists in group lead generation in regards to specific Theme Nights
  • Assist the 76ers Sales Staff in creating marketing fliers/collateral for up coming events, etc.
  • Learn to create and execute mass marketing campaigns, including direct mail pieces
  • Learn to plan and participate in coordination of internal sales-related events and special projects as well as off-site presentations, trade shows, open houses, etc
  • Participate in the coordination of internal sales-related events and special projects as well as off-site presentations, trade shows, open houses, etc.
  • Participate in the organizing and execution of mass marketing campaigns and collateral, including direct mail pieces
  • Learn customer service phone relations
  • Learn to plan and execute sales-related game night duties
  • Assist in special assignments directed by the Vice President of Sales, Director of Sales, Sales Managers & Ticket Sales Coordinator.
  • Perform all other objectives, projects and responsibilities as assigned.

EOE
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