ECU Marketing Intern

East Carolina University

Department of Campus Recreation & Wellness

Marketing Intern Description of Potential Duties

• Assist in quality control process by proofing and reviewing graphic design work; web site content, graphics, and appearance; and checking other printed materials such as press releases, Student Announce, and R25 materials.
• Identifying relevant CRW stories, developing materials, and writing copy for press releases, web site, newsletters, listserv messages, and articles.
• Assist in development of questions, answers, and analysis of web site poll questions.
• Work with Club Sports staff in the development, delivery, and promotion of a weekly communication medium (newsletter, email, blog, etc.)
• Assist in development, expansion, and implementation of the Secret Shopper program
• Assist in development of presentation content, soliciting and coordination of presentations for student organizations, campus groups, departments, academic classes, and others as deemed appropriate.
• Assist in the development of marketing and promotional campaigns for events and program areas
• Conduct research on new marketing trends and mediums.  Solicit feedback from participants and non-participants through on-site informal interviews.
• Photography of events and organization of photographs
• Maintenance and continued development of the Facebook fan page including appropriate utilization of site features to market upcoming events and services
• Creating and updating event music playlists
• Development, maintenance, and utilization of appropriate email listservs
• Providing timely customer response and follow-up for emails through the campusrec email account
• Coordinating or assisting in implementation of tabling events
• Solicitation of donations in support of Campus Recreation & Wellness programs
• Assist in coordination of marketing events such as Intramural Championships, Open House, SRC Showcase, Special Events, etc.  Development of this concept would include initiating enhancements giveaways, national anthem, venue set-up, event programs, short promotion contests, Live Updates (Facebook and Twitter), and Real-Time Game Updates.
• Assist in marketing area operations such as distribution of materials, electronic filing, inventory, office duties, Banner posting and rotation, etc.