An exciting opportunity for a 10 week paid Internship at a cutting edge technology company in New York City. TRA, Inc. ( www.traglobal.com ) is a media and marketing research company whose proprietary patented platform, Media TRAnalytics®, matches the TV ads that people actually receive with the products those people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return‐on‐investment for their advertising spend. TRA is amongst industry leaders in TV media measurement and has 1.5 million households of TV data and 55 million households of purchase data. TRA employs proprietary measurement technologies and proven algorithms developed and refined over a 10‐year period with 35,000 man‐hours invested into developing TRA’s Media TRAnalytics® platform over the past year. This position will be for TRA Global a subsidiary of TiVo.
Based in midtown NYC, TRA is a high energy place to learn the business of media, marketing, advertising, and research. Ideal for those headed for careers in these fields.
What you’ll get to do during your internship…
Participate in the design, creation and execution of programs related to:
- sales insights
- marketing materials
Must Haves:
- Computer proficiency: Microsoft Office (including PowerPoint, Excel and Word), Internet savvy.
- Skills: Time management, ability to multi-task, prioritize assignments and work with minimal supervision and highly detailed oriented.
- Developed verbal and written communication skills.
- Ability to interpret data to develop conclusions, insights and recommendations.
Nice to Have:
- Knowledge and Interest in Media, particularly TV
- Interest in Consumer Behavior
- Course of study: Media, Advertising, Marketing, Media and Market Research, Promotions, Business Communications, Social Media