The Advertising Research Foundation – New York, NY
The Fall Internship Program will be an unpaid internship, available for college credit. It will be a 12-15 week program, starting on September 9th and concluding on December 13th. Fall Interns will be asked to work 20 hours/week and will be compensated with a lunch stipend and Metrocard reimbursement.
Research
We are seeking an intern to participate in ground-breaking research initiatives with leading marketing thinkers and researchers from a broad array of companies. The intern will be expected to learn about key issues, methods and insights regarding marketing strategy, advertising and research.
The ARF Research department is leading primary research initiatives, such as Online Research Quality, as well as secondary research for ad hoc projects and requests. The department also organizes and synthesizes research knowledge and learnings, and captures the latest trends and techniques in marketing and advertising research.
The Research Intern will have deep exposure to media and market research from the perspective of advertisers, agencies, media firms, and market research firms. The opportunity to work with people involved in the discipline from many angles. The internship will provide superb training in organization and synthesis of research, knowledge, and learnings.
All assignments are industry leading projects and challenges, and the intern will gain a broad knowledge of research and knowledge synthesis, and statistical analysis. The intern will interface with researchers from agencies, clients, media firms, and vendors to broaden exposure to this critical function. The intern will provide support for multiple aspects of the project including: keeping track of sponsors, helping to organize events, review research reports, etc.
NOTES:
Additional Salary Information: Metrocard reimbursement & lunch stipend provided.
Skills:
• Excellent written and verbal communication skills
• Excellent organizational skills
• Basic math skills
• Familiarity with research skills & data analysis
• Some exposure to advertising, marketing, and market research desirable
• Motivated and proactive
• Excellent Computer skills: Internet Proficiency, Microsoft Office Word, PowerPoint, Excel, Outlook