Clear Channel Communications – San Antonio, TX
Company
Clear Channel Communications, Inc. is the world’s largest radio and outdoor advertising company with leading market positions in each of its two business segments: Radio and Outdoor. Clear Channel is also one of the most innovative media players in the market – a leader in the converging media space, having developed best-in-class integrated media offers (e.g. Radio/Web) and having built significant positions in the HD arena.
The company has recently unified and aligned its national marketing, partnership and sales teams to enable CCM&E to grow national digital ad revenue and pursue national multi-media marketing opportunities to meet advertisers’ need to reach and engage consumers in powerful new ways across multiple platforms. The company is competitively positioned to win in the marketplace and is putting sizable investment and resources against building a world-class, digital sales force.
As part of the Marketing / Promotions department, the intern will be provided with hands on marketing, brand promotion and digital branding experience on a daily basis. In addition, the intern will be involved in supporting benchmark station events, and assist in executing both on air and onsite activities as part of their weekly schedule.
General:
Internship is unpaid and student must be enrolled in a credit based program through university program
Report directly to station assigned Promotions Director or Marketing Director
Work directly to support TBD designated radio station brands
Daily assignments and tasks will be delegated through Promotions Director or Marketing Director
Act as a professional representative of Clear Channel radio stations
Most work will be internal, intern may be schedule for supervised on site work with station events
Be punctual
Attire: Business Casual, appropriate professional attire
Nature of Internship:
Write a promotional proposal including advertising elements
Understand marketing tools available to station clientele
Utilize media values to calculate earned media value for third parties
Update website with current accurate copy details
Represent stations at special events
Interact with media outlets to achieve press coverage
Write a factual press release
Create a client recap presentation
Observe station promotion/sales meeting
Write commercial copy
Special event planning
Interact with industry representatives through face to face meetings, phone interaction
Organize promotional goods and merchandise
On line calendar updates
Internet research for advertising/campaign concepts
Schedule advertising campaigns
Photograph station events for documenting
Contribute creative ideas for promotion campaigns
Public relations at various levels including internal communications
Observation opportunities: in-studio and various departments (gaining insight and understanding on how departments function as a whole).
Contribute creative ideas
Support social networking effort: Updating Twitter & Facebook
Act as an active participant of the Marketing team
Other promotional duties as assigned by Promotions Directors
Clear Channel is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity, religion, disability, ethnicity, national origin, marital status, veteran status, or any other legally-protected status.
Required Skills
Required Experience
Internship is unpaid and student must be enrolled in a credit based program through university program
Clear Channel Communications