Bluefly – New York, NY
Internship
Marketing Internship: Social Media, Content & Public Relations – Spring
Bluefly, Inc a leading online retailer of designer apparel and accessories, invites you to take the first steps toward a rewarding career. In our energetic and innovative eCommerce organization, you will develop the skills you’ll need to succeed. At Bluefly you will not only be immersed in on-the-job training, working alongside devoted and experienced professionals; but you will discover what it’s like to make an impact. This is an unpaid internship. This internship can be credit-bearing for school, or simply for career development.
Internship Overview
This marketing internship gives one motivated individual the opportunity to be heavily involved in all aspects of growing the social media footprint for Bluefly, Inc’s flagship brand Bluefly.com and flash sale site BelleandClive.com. This includes delivering sharp witty updates across our social media profiles, helping developing new content ideas, and assisting in the development of innovative public relations tactics.
Educational Experience Gained
A motivated intern will complete this internship with:
An understanding of Social Media, Content, and Public Relations best practices
An understanding of how and where Social Media, Content, and Public Relations fit into an integrated marketing strategy
An understanding of how to use Social Media publishing and tracking tools
Awareness and familiarity with the key players in the online retail space
Team building, professional communication and how to work in a fast paced environment
Responsibilities
Assist in scheduling & populating the brand’s social media profiles including Facebook, Pinterest, Polyvore, and Twitter.
Assist in pulling performance data for weekly reports on Social Media & Content programs.
Monitor conversations about the brand across social media profiles including Facebook, Pinterest, Polyvore, and Twitter.
Maintain press book with up-to-date clippings – including information about/authority of news source via Quantcast, Adplanner, Compete.com, Technorati, etc.
Offer content/community/communication suggestions & ideas when appropriate
Research talent/opportunities for strategic content partnerships
Attend meetings and collaborate with team members
Our Ideal Candidate
Student pursuing a major in Marketing, Public Relations (or related field) or a graduate looking to gain an educational experience
Familiar with major, emerging, and obscure social media platforms
Has strong written AND analytical skills
Passionate about fashion and pop-culture
Excellent time-management skills
Adapts well to fast-paced working environment
Professional attitude
Strong desire to learn
Our Environment
We pride ourselves on being a collaborative, diverse, passionate, and energetic team of individuals where all voices matter! Each day, we encourage each other to think creatively and share those ideas in order to continue to evolve. Oh, and you get a discount on our product too!
Bluefly