Spring Intern, Marketing Strategy & Operations – unpaid internship Boys & Girls Clubs of America – Atlanta, GA

Spring Intern, Marketing Strategy & Operations – unpaid internship
Boys & Girls Clubs of America – Atlanta, GA

The internship program presents a hands-on learning experience and is open to current and upcoming sophomores, juniors, seniors or graduate students pursuing a degree in public relations, journalism, communications, business (marketing) or liberal arts at a college or university. Though uncompensated, the program would be eligible for externship status. The internship begins February 10, 2014 and ends May 10, 2014. The position is approximately 15-30 hours per week.
What you will be learning:
•How to conduct market research.
•How to develop and execute marketing strategies.
•How to effectively write copy for online assets.
•How to engage target audiences via social networking sites.
•How to create marketing tools and resources for local Clubs.
What will you be doing:
•Develop evaluation tools and interpreting data.
•Support content development for resources to Clubs, e-newsletter, social network sites and website maintenance.
•Provide database management.
•Assist with event planning.
•Serve as point of contact to support Clubs regarding special initiatives via telephone and/or email, to answer questions, and manage inquiries.
•Answer a moderate volume of calls and maintain a rapid response rate.
•Provided, as needed, administrative support.
•Perform other related duties as assigned by the Director, Marketing Strategy & Operations.
•Demonstrate BGCA mission driven values of integrity, excellence and inclusion and integrate into work environment and ways of work.
•Adhere to organizational policies and procedures as described in BGCA’s Employee Handbook, Ethics Policy, and elsewhere.
What we are looking for:
Time Commitment:
15 to 30 hours per week from February 10, 2014 through May 10, 2014. There is some flexibility in arranging the schedule, both in hours worked and length of internship. Internship opportunities are available throughout the year. Each student internship requires a minimum commitment of 160 hours of service.
Education:
Candidates must be an incoming sophomore, junior or senior year (undergraduate programs) or a graduate student pursuing a degree in public relations, journalism, communications, business (marketing) or liberal arts.
Experience:
Must have proven success from school or work experience of strong leadership; the ability to work both independently and collaboratively; and be capable of multitasking in a fast-paced environment.
Skills:
Candidate must have strong oral and written communication skills as well as demonstrate high standards of ethics, integrity and eagerness to learn.
Boys & Girls Clubs of America