Brand Management Intern – Charlotte, NC Snyder’s-Lance, Inc.

Brand Management Intern – Charlotte, NC – 14537 Our Marketing Intern will be responsible for the implementation and execution of Marketing plans and tactics for assigned product lines. Key areas of responsibility include project leadership within expected time frames, business performance tracking and analysis, forecasting and budget management, cross functional team leadership and the execution of effective and compelling marketing programs.

This position works closely with the brand manager, sales and cross functional teams to manage and execute key marketing programs. Also includes new item support, launch and customer sell in. Also requires identification of ways to increase project efficiency and effectiveness. Ensure projects are delivered on time, within budget and meet brand goals.

Essential Job Duties
• Monitor and analyze product/packaging performance and develop and implement action plans
• Demonstrate strong understanding of product lines – sales, trends, role in portfolio. Actively apply insights to all projects and contributions
• Assist Brand Manager in the development and execution of marketing programs including packaging, consumer and account specific promotions, samples, website, public relations and point of sales/merchandising
• Support new product initiatives starting at ideation and including product naming, packaging development and sell in. Utilize strong team and project leadership skills to motivate cross-functional teams and achieve deliverables.
• Support new item set-up utilizing Change Order Management Process in order to drive initiatives to completion within specified timelines
• Assist in execution of commercialization plans for innovation launches
• Execute approved consumer promotion programs working with outside agency, including the project management and creative all managed on time and within budget parameters.
• Assist in coordination of Sales and Marketing events including tradeshows, company meetings, sponsorships and booth design.
• May perform other duties as required

Knowledge and Skill Requirements
• Seeking a current 1st year student pursuing a MBA with a concentration in marketing. Related internships and/or work experience desirable.
Strong analytical skills. Excellent relationship building skills. Excellent verbal and written communication and persuasion skills.

• Must be able to manage multiple priorities effectively. Must be self-motivated and be able to work independently. High attention to detail.

• Demonstrated ability to manage through complex projects, providing project and team leadership to seek opportunities and overcome challenges. Strong ability to solve problems. Able to break them down to core issues and present recommendations on how to solve.

• Must be willing to work PART TIME until end of semester and then FULL TIME during summer. During the semester the student will work 10-20 hours per week depending on availability with at least 1 day per week being based in the Charlotte office.

Job – Marketing
Primary Location – USA-North Carolina-Charlotte

Organization – Marketing
Schedule – Full-time
EEO Disclosure – Snyder’s-Lance is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Snyder’s-Lance, Inc

Brand Management Intern – Charlotte, NC
Snyder’s-Lance, Inc.