Angel Oak Creative-Marketing Internship-Summer 2014-Raleigh, NC

2014 Marketing Internship

PURPOSE: The primary purpose of this internship is to provide an educational experience into the business and marketing services that Angel Oak provides. By the end of this internship, you will have a holistic understanding of the marketing industry.

Areas of educational focus and marketing activities will include but not be limited to

• Performing market research
• Developing client marketing plans, budgets and production timelines
• Measuring and tracking google analytics
• Executing basic website updates as needed (WordPress)
• Overseeing / executing social media strategies (Facebook, Twitter, Google +, etc.)
• Writing / posting blog content
• Managing media relations: media lists, relevant client and industry news updates
• Developing marketing emails (MailChimp)
• Building comprehensive Triangle event calendars
• Learning to manage the planning of client events, tradeshows/conferences
• Working with tactical strategist to understand vendor sourcing, quote development and management of project execution and relations
• Measurement of ROI (return on investment) for all client promotions
• Organization, compilation and summary of discoveries made in client meetings
• Graphic design experience preferred (Adobe Creative Suite, InDesign, etc.)

Additional learning opportunities are available through observation and may include participation in fostering client relationships and attending client meetings, developing campaign ideas and messaging, partaking in networking and business development activities and performing non-profit/volunteer work for in-kind clients. Their value is twofold: education and networking (which may lead to future employment opportunities by other businesses). You will decide your level of involvement in these types of activities.

REQUIREMENTS:

Because learning is the primary focus of this internship, four two-page papers will be expected (one at the end of each month – see length of engagement below). Topics of papers may vary but will most likely involve the four most important aspects of marketing: event planning, plan/budget creation, project management and developing campaign ideas/messaging.

 STIPEND: This is an unpaid internship. May apply towards class credit.

LENGTH OF INTERNSHIP:

• May 1 – July 30, 2014
• The engagement will require from you a commitment of approximately 24 hours per week (96 hours per month), which could vary from time to time depending upon tasks and deadlines.
• Three months from start date. Upon completion of this internship, your performance will be evaluated and Angel Oak’s business needs reassessed. If performance and needs align, the potential for a continued internship, part-time work or full-time hire may be available.