Free lance Paid Public Relations Project
Contractor Outline | Oct. – Nov. 2017
PR agency Largemouth Communications, in Raleigh/Durham’s Research Triangle Park (RTP) is looking for contractors to help with media outreach for a client project from Oct. 13 to Nov. 13.
PR Program Description
Largemouth Communications will launch a program for a client to local media outlets across fifty (50) identified North America media markets with a local media relations program.
Objectives
1. Build awareness for the program to drive traffic in targeted local markets
2. Communicate ongoing commitment to the local community preference for our client.
Contractor Project Requirements
Over the course of key dates in October and November 2017, Largemouth is looking to work with contractors to own and conduct media market outreach in pre-identified DMA markets with the goal of securing local media coverage for the program.
Components for each DMA media market include:
• Media List Building: Research media contact database, including local print, online and broadcast media. Largemouth will provide a limited-use Cision log-in during the course of the project. Share with Largemouth for approval.
o Timing: To be built between Oct. 13 – 20, with all media contact databases due Oct. 20.
• Media Advisory / Pitch Personalization: Personalize media advisory and pitch to each individual market with key information provided by Largemouth (including spokesperson, store address, school name, number of participating stores). Share with Largemouth for approval.
o Timing: To be shared with Largemouth by Oct. 20
• Media Advisory Distribution: Distribute personalized media advisory to media contacts in approved media list. This will include the initial email distribution, follow up emails and calls, based on the following rough schedule –
o Timing:
▪ Initial Outreach: Oct. 24, 25 or 26 between 9 a.m. – 3 p.m. in time zone of media market
▪ Follow Up Calls/Emails:
• Week Prior to Event – Oct. 31, Nov. 1 or Nov. 2 between 8:30 a.m. – 12 noon in time zone of media market
• Day of Event – Nov. 9 or 12 (pending on day event is held) between 8:30 a.m. – 12 noon in time zone of media market
▪ Photo Follow Up Emails: Nov. 10 or 13 (pending on day event is held) between 8: 30 a.m. – 12 noon in time zone of media market
• Coverage Gathering: Research media outlets pitched and identify coverage secured, logging into a coverage log as shared by and instructed by Largemouth.
o Timing: Nov. 10 and/or 13, with final to Largemouth by Tuesday, Nov. 15 at 7 a.m.
Media and Corporate Relations Specialists
1007 Slater Road, Suite 250, Durham, NC 27703 919.459.6450 www.largemouthpr.com
Project Scope
In exchange for the above services, the contractor will receive $350 per market, anticipating approximately 15-20 hours of work per market.
If interested, please share the hours available to commit within the time windows provided above and any time zone preferences. Markets are located in a mixture of Mountain, Central and Eastern time zones. A contract based on availability and market time zones will then be shared for signature.
Timeline Recap
• Oct. 13 – 20: Build media list, personalize media advisory and pitch
• Oct. 24, 25 or 26, between 9 a.m. – 3 p.m. in time zone of media market: Conduct initial outreach
• Oct. 31, Nov. 1 or Nov. 2 between 8:30 a.m. – 12 noon in time zone of media market: Follow-up calls/emails
• Nov. 9 or 12 (pending on day event is held) between 8:30 a.m. – 12 noon in time zone of media market: Day of follow up calls/emails
• Nov. 10 or 13 (pending on day event is held) between 8:30 a.m. – 12 noon in time zone of media market: Send photo follow up emails
• Nov. 10 and/or 13: Gather media coverage, sending final coverage log to Largemouth by Tuesday, Nov. 15 at 7 a.m.
Send resume to Sarah Osment at sarah@largemouthpr.com
Media and Corporate Relations Specialists
1007 Slater Road, Suite 250, Durham, NC 27703 919.459.6450 www.largemouthpr.com