Marketing & Communications Coordinator
Reporting to: Executive Director
Description: The role of the Marketing & Communications Coordinator (MCC) is to develop and execute the institution’s overall communications and marketing strategies. Reporting to the Executive Director, the MCC will work with other department heads to broaden the impact of and create awareness for the institution’s tours, programs, fundraising initiatives, and mission, overseeing all organizational messaging.
Responsibilities:
- Deliver, implement, and measure the success of all marketing and communications plans, including advertising, promotions, and general outreach
- Develop and produce content for effective communication of Historic Huguenot Street’s mission and visual identity across print and digital media, including social media
- Develop and produce all printed communications-related collateral, including brochures, invitations, and program materials
- Develop and produce Annual Report and semi-annual Newsletters
- Refine Historic Huguenot Street’s core messages and maintain an institutional style to ensure organizational consistency
- Serve as executive editor for the organization’s website, email marketing, mobile app, and all social media platforms
- Develop relevant website landing pages and ensure all website content is up to date, effectively organized, and user-friendly
- Develop and schedule timely marketing emails
- Compose press releases and serve as the liaison for all press inquiries
- Develop and implement key strategic partner strategies at a local and national level, such as with tourism bureaus, chambers of commerce, and relevant publications
- Oversee organizational responses to inquiries about Historic Huguenot Street
- Create and maintain a library of templates, consisting of written descriptions of Historic Huguenot Street, its history and mission, and its program offerings
- Create and maintain a library of visual content, including photos and videos
Preferred Qualifications:
- A Bachelor’s degree in Marketing, Digital Media, or a related field
- Communications experience that includes a blend of marketing and media relations, with a strong emphasis on social media practices
- Experience using social media platforms (Facebook, Instagram, Twitter, YouTube) for marketing purposes
- A track record of positioning an organization to achieve tangible outcomes in a competitive communications and marketing environment
- Proven track record of working independently to organize and meet multiple deadlines requiring collaboration in a fast-paced organization
- Strong writing skills
- Familiarity with website content management systems and design software such as Adobe Creative Suite
This is a full-time position with benefits, which will require occasional evening and weekend hours.
Application Instructions:
Please email your resume and cover letter to the address provided in this listing. Resumes sent without a corresponding cover letter may not be reviewed.
Job Type: Full-time