Advertising & Digital Marketing Internship with The Washington Daily News/ 252 Digital Media – Washington NC Spring 2020

Advertising & Digital Marketing Internship
The Washington Daily News/ 252 Digital Media

Internship Dates: January 7- April 24, 2020

 

Hours: Approx. 10 hours per week

 

Time: Flexible, based on class schedule

 

Internship description: This is a general news media internship focusing on learning a broad range of advertising and marketing concepts within the context of a local newspaper and digital services operation. Reporting to Advertising Director David Singleton. Among those concepts, your internship will focus on:

 

Newspapers in the Community: An overview of the importance of local newspapers to their community and various strategies local news organizations use to cope with change media landscapes.

 

Print Marketing: Create promotional materials to in accordance with WNL guidelines and subject to director level approval that will enhance and promote various sales initiatives for the advertising department of WNL.

 

252 Digital: Learn and assist in the development and execution of social media plans for select clients.  Coordinate with digital services vendors to create value for local clients.

 

Event Marketing: Assist in the development and execution of WNL’s summer marketing events; specifically ‘Reader’s Choice 2020’ as well as other events as may be assigned.

 

This is a non-paid internship, pending any approved sales opportunities that may arise and will require travel to Washington NC, a 25 minute drive from the main campus of ECU.

CONTACT:

 

David Singleton

 

Advertising Director

 

Email David.singleton@thewashingtondailynews.com
Phone 252-946-2144

217 N. Market Street / Washington, NC 27889
www.thewashingtondailynews.com