The Digital Marketing Specialist is a salaried position reporting to the FHLI Director of Communications & Public Relations and the NCOHC Content Marketing Manager. The person in this position will oversee social media presence and digital marketing campaigns, helping promote content like blog posts and toolkits as well as events, resources, and other material.
The Digital Marketing Specialist oversees FHLI and NCOHC’s presence on Facebook, Twitter, Instagram, and LinkedIn (and potentially other platforms as determined necessary). The Digital Marketing Specialist is responsible for creating, implementing, tracking and updating paid and organic engagement and acquisition campaigns to effectively promote FHLI and NCOHC events, increase traffic to resources on the FHLI and NCOHC websites, encourage email subscriptions, and drive online fundraising. This individual will also oversee other avenues of digital marketing, including (but not limited to) search engine advertising and SEO. The Digital Marketing Specialist will primarily work with the FHLI Director of Communications & Public Relations and the NCOHC Content Marketing Manager, but will also work closely with other FHLI staff to ensure that all external communication efforts are consistent, timely and well-coordinated — while also adhering to FHLI and/or NCOHC brand guidelines.
Some duties and responsibilities include:
• Develops, publishes, and tracks organic and paid content for FHLI and NCOHC Facebook, Twitter, LinkedIn, and Instagram pages (and potentially other platforms as determined necessary).
• Develops, implements, and manages social media advertising strategy.
• Manages direct engagement with FHLI and NCOHC social media followers (and other social media users) with appropriate voice, tone, and content.
• Identifies partner organizations and influential individuals to engage directly on social media.
• Develops and manages Google advertising campaigns and paid media campaigns on other digital platforms as necessary.
To learn more and apply, visit https://www.ncnonprofits.org/job-postings/digital-marketing-specialist