Job Description:
The marketing team is looking for an intern who will help assist them achieve their goals of improving the performance of their paid search and paid social media placements supporting enrollment opportunities for our colleges and universities. The intern will be responsible for diving deep into the analytics and audience experience of the ads and building reports and tools for the performance team to act upon.
The ideal candidate will be a confident collaborator who thrives at leading and working alongside team members on projects and tasks of all levels. They will be competent and driven, adept at decision-making and problem-solving, able to project manage multiple projects, make data-driven decisions and will have a positive attitude. They will possess initiative and good judgment and will be conscientious and trustworthy.
DUTIES AND RESPONSIBILITIES
Main Responsibility: Conduct full audit of our Paid Search and Paid Social Media creative assets, both visual and copy and assess the following:
- Assess creative assets for both paid search and paid social media in the following areas:
- Meet brand guidelines.
- Accuracy and consistency of messaging
- Ensure all campaigns are driving to the appropriate landing pages.
- Establish approach for determining best performing creative.
- Ascertain the general theme of both copy and visual creative.
- Determine which programs perform better on Paid Social and on Paid Search
- Recommendations for improvement
- Key findings and best practices garnered from audit.
- If time allows, key competitive creative assessment.
FINAL PROJECT
- Present assessment findings and recommendations with data-driven results that will include outlining guidelines and best practices for creative moving forward.
EXPERIENCE / QUALIFICATIONS
- Member of senior college level program in marketing, advertising, multimedia, or web development
- Solid understanding of advertising principles and tactics and the role of creative in the advertising space
- Knowledge of Google Analytics, Facebook Ad Manager, social media marketing and paid search marketing
- Solid writing skills (writing sample will be needed)
- Skilled communicator with excellent verbal, written, presentation skills, coupled with highly developed interpersonal skills.
- Must have solid proficiency with MS Office software – particularly Excel and PowerPoint
TCS Education System offers a generous compensation and benefits package, as well as the opportunity to work for a leader in the field of education. To learn more about our competitive benefits and additional rewards, including generous paid time-off, medical and dental insurance coverage, life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts, tuition reimbursement, click the link below.
TCS Education System is an Equal Opportunity Employer.