Marketing Manager SMG World – Washington, DC

Marketing Manager
SMG World – Washington, DC

Coordinate all elements of marketing and promotion campaigns for rental events and institution

  • Communicates with outside advertising agencies on on-going campaigns. Writes and prepares copy for print/radio/TV spots. Places advertising for event marketing.
  • Oversee and coordinate the subscription campaign for Broadway at the National
  • Support marketing and promotion of client events as necessary
  • Create and implement marketing plans for the National Theatre and its events
  • Coordinates promotions and special events with event promoters and facility personnel.
  • Assists with public relations activities.
  • Handles press-related duties during events.
  • Prepares and disseminates company event and press releases.
  • Manages, develops, produces and distributes promotional and collateral materials to support sales and marketing programs.
  • Assist the General Manager with sponsorships.
  • Maintains, at all times, high standards, positive attitude, and professional appearance.
  • Plans and conducts market research to identify opportunities for increased sales.
  • Provides post-event reports, analysis, and regular status reports on marketing programs.
  • Works within the guidelines set forth by SMG.
  • All other duties as assigned

Qualifications Well-versed in the Washington D.C. market and theater/entertainment industries

  • Seasoned marketing professional
  • Knowledge of box office systems and scaling/seating is preferred but not mandatory
  • Able to effectively work under pressure on multiple projects simultaneously, while meeting tight deadlines
  • Excellent communication skills, both written and orally
  • Strong organizational skills
  • Ability to establish and maintain effective working relationships with tour operators, hospitality and tourism officials, civic and professional organizations
  • Ability to prepare effective reports
  • Demonstrate high level of energy and self-motivation to work effectively and enthusiastically with co-workers with a wide-range of personalities
  • Strong knowledge of and demonstrated ability in Microsoft Office Suite and current sales software
  • Ability to work long, irregular hours as dictated by programming

EDUCATION AND WORK EXPERIENCE

Bachelor’s degree from an accredited four-year college or university, in sports and entertainment, marketing, public relations, mass communications or related field.

Previous experience/internship in Sales and Marketing or related industry experience preferred.

To Apply Sarah K. Bartlo, General Manager
The National Theatre
1321 Pennsylvania Avenue NW
Washington D.C. 20004

EMAIL: sbartlo@thenationaldc.com