IBM Internship

Employees in this role develop specific tactics as part of the overall campaign contact strategy developed by the Field Marketing Managers. They are experts in the planning and execution of marketing communications activities such as Advertising, Media Planning, Direct Marketing, Events, Interactive Marketing and Sponsorship Marketing. In addition to the specialty specific skills, they are responsible for the flawless execution of program tactics to achieve the desired results within a given budget. They understand the lead management process and the linkage between campaign contribution and the overall business results. They have familiarity and eagerness to learn the major marketing tools…