For this project the interior design students worked with merchandising students, who created branding for a hypothetical retail client. The ID students then used the branding imagery to design boutiques in Uptown Greenville, in existing storefronts at the corner of 5th and Cotanche Streets.
Because Asians are the third largest ethnic group in Pitt County, the ID students also had to consider cross-cultural cues to attract hypothetical Chinese clients to their boutiques. In their Revit-generated walkthroughs of their spaces, the students both looked at the flow of the spaces and considered what elements might feel familiar enough to attract these Chinese-Americans into their boutique.
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